We are a leading global software company dedicated to the world of computer aided design, 3D modeling and simulation— helping innovative global manufacturers design better products, faster! With the resources of a large company, and the energy of a software start-up, we have fun together while creating a world class software portfolio. Our culture encourages creativity, welcomes fresh thinking, and focuses on growth, so our people, our business, and our customers can achieve their full potential.
Responsible for basic and complex marketing actions aligned with solution marketing, industry marketing, product marketing, brand marketing, market research, digital marketing, and/or advertising for all of DI SW through market research, analyses, and executions of specific marketing programs and projects. Works with managers and directors to implement, identify, and at times develop effective and productive marketing tactics, strategies and plans. Works independently on projects of moderate scope. Expansive general knowledge of marketing principles and practices, effective interpersonal and communication skills, strong technical aptitude. Typically requires 5 years' experience.
We are seeking a dynamic and results-oriented Marketing Professional to join our innovative team at Siemens Digital Industries Software. In this role, you will be instrumental in developing, executing, and optimizing marketing strategies that drive awareness, generate demand, and support revenue growth for our B2B engineering software solutions. You'll have the exciting opportunity to work with a global leader, shaping how industries innovate and transform.
If you are passionate and ready to lead strategic initiatives and make a significant impact, this role offers a platform to leverage your marketing expertise in a fast-paced and rewarding environment.
Key Responsibilities:
Your responsibilities will vary based on experience level but will generally include:
* Strategy & planning: Develop and implement comprehensive marketing plans and campaigns aligned with business objectives for specific products, solutions, or market segments within the Siemens Xcelerator portfolio.
* Content creation & management: Collaborate with product management, sales, and technical experts to create compelling marketing content, including whitepapers, case studies, blog posts, website copy, presentations, videos, and social media updates.
* Product-led growth: Create marketing programs based on the inherent value of our product and user experience as the primary drivers for customer acquisition, expansion, and retention, including a focus on product discovery and frictionless adoption.and Ensure all content is on-brand, technically accurate, and optimized for target audiences and channels.
* Digital marketing & demand generation: Plan, execute, and optimize digital marketing campaigns across various channels (e.g., SEO, SEM, social media, email marketing, display advertising) to drive lead generation and engagement.
* Partner enablement: Develop sales tools and collateral (e.g., battle cards, presentations, demos) that empower our partner and sales teams to effectively communicate value propositions and close deals.
* Sales partnership: Work closely with sales to understand their needs and provide marketing support that directly contributes to their success.
* Performance Tracking & Reporting: Monitor, analyze, and report on campaign performance, website traffic, lead generation, and other key marketing metrics. Use data-driven insights to continuously optimize marketing efforts and demonstrate ROI.
* Collaboration & communication: Work cross-functionally with product management, sales, corporate communications, and other marketing teams globally to ensure integrated and consistent messaging.
Qualified Applicants must be legally authorized for employment in the United States. Qualified Applicants will not require employer sponsored work authorization now or in the future for employment in the United States.
Required Knowledge/Skills, Education & Experience:
* 4-6 years relevant marketing program or content development experience in a B2B software environment, CAD, PLM or related industry experience a plus
* Experience in B2B marketing and eCommerce, especially in the small and medium business (SMB) market, is essential
* Understanding of product-led growth initiatives related to marketing is essential
* Strong writing skills and demonstrated experience delivering content for marketing campaigns, websites and sales tools, and the ability to articulate complex technical concepts clearly and concisely.
* Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing best practices.
* Strong project management skills, with the ability to manage multiple priorities and deadlines effectively.
* Analytical mindset with the ability to interpret data and make informed decisions.
* Detail oriented. Strong project management skills. Able to handle multiple tasks, with tight and often changing deadlines. Ability to work comfortably in a matrix environment.
* Excellent listening and communication skills with strong ability to work with people at all levels
* Experience with web content development, especially experience with Contentful, ideal
* Applicable BA or BS Degree
Why us?
Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software.
A collection of over 377,000 minds building the future one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow!
Siemens Software. Transform the Everyday with Us
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