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DIGITAL MARKETING EXECUTION SPECIALIST - 478505
Fairport, NYWe are a leading global software company dedicated to the world of computer aided design, 3D modeling and simulation— helping innovative global manufacturers design better products, faster! With the resources of a large company, and the energy of a software start-up, we have fun together while creating a world class software portfolio. Our culture encourages creativity, welcomes fresh thinking, and focuses on growth, so our people, our business, and our customers can achieve their full potential.
Are you a digital-first growth marketer?
You will join a globally distributed team that's driving the future of marketing. We believe in people-first marketing and people-first work! We are looking for an experienced SaaS marketing professional to execute digital demand creation marketing at scale with global impact. Bringing your experience with the buyer's journey, engagement strategies, and execution, you'll immediately make an impact through a positive relationship with your peers, content marketing specialists, and a large team of B2B marketing professionals. You will work with regional teams and partners around the globe, so international marketing experience is helpful.
You think customer-first when you build digital experiences and journeys, digital advertising, email marketing automation, and more. You love to test, optimize, and try new tactics! You will be a key player in our efforts across content marketing, email nurturing, account-based marketing (ABM), social marketing, search marketing, and more. You possess both hands-on campaign execution and tools knowledge around nurture-based marketing and the analytical skills to optimize campaigns based on testing and ongoing results. You have an entrepreneurial approach and can both independently and collaboratively conceptualize campaign improvements
To be successful in this role, you should have experience in marketing software. Together, we will continually review campaign and program performance and results to ensure we exceed our team's targets. Your ability to execute and promote clear and valuable communications will help businesses find, adopt, expand, and renew their use of our rapidly growing Xcelerator portfolio.
Key Responsibilities:
*
Execute global digital media initiatives and communications, collaborating closely with local teams to ensure content resonance and localization meet regional preferences and needs.
*
Proficiently handle the execution of advanced marketing automation and email marketing components within campaigns, encompassing everything from scheduling to HTML email creation, and management within our marketing automation platform.
*
Lead the updating and optimization efforts of landing pages to ensure alignment with current best practices and to maximize conversion rates, leveraging data-driven insights and industry trends to drive continuous improvement.
*
Demonstrate adeptness in campaign setup, form and segment management, and email campaign reporting, with a keen eye for detail.
*
Experience in contact management, lead scoring, and CRM integration, particularly with Salesforce.com, is highly desirable.
*
Conduct regular A/B testing, measurement, and optimization efforts to drive a high volume of inquiries while maintaining quality standards.
*
Collaborate closely with cross-functional marketing teams to design and execute strategic campaigns aligned with business priorities, leveraging industry knowledge and key personas effectively.
*
Utilize online project management and communication tools such as Wrike and Teams within an Agile environment to streamline workflows and enhance collaboration.
*
Skillfully edit, optimize, and publish emails, incorporating images, links, and cutting-edge email best practices into our email marketing platform.
*
Collaborate with writers to refine email copy, ensuring compelling content that drives conversions and prompts strong calls to action, with a focus on engaging subject lines, headlines, and CTAs.
*
Generate insightful reports using data from various sources including Eloqua, and Google Analytics, to address specific business inquiries and assess marketing campaign effectiveness.
*
Take charge of creating, approving, and managing campaign tracking parameters, specifically UTMs, to accurately monitor campaign performance and attribution.
*
Optimize email content, including subject lines, headlines, and calls to action, in collaboration with derivative content writers, to enhance engagement and drive conversions.
*
Utilize best practices and data insights to refine email elements for maximum impact.
Education and Experience Requirements:
*
Bachelor's degree in Marketing or a related field.
*
The right person has 4+ years of successful experience across B2B digital and outbound marketing
*
Experience with UTMs and funnel optimization
*
Thorough knowledge of marketing automation principles and practices that involve nurturing both prospect and customers
*
Strong understanding of business-to-business marketing tactics, techniques, and strategies
*
Expertise in marketing automation platforms, e.g., Eloqua, Braze, Pardot, Marketo, etc.
*
Basic analytics capabilities familiar with different data collection and measurement techniques
*
Experience with Amplitude or Adobe Analytics a plus
*
Proficiency with web content management systems (Contentful would be a plus)
*
Strong knowledge of HTML code
*
Strong project management skills and the ability to manage multiple projects simultaneously
*
Strong process orientation: able to analyze requests, determine the scope, research options, recommend a solution, execute and measure project success
*
Lead or participate in cross-functional projects aimed at enhancing operational efficiency and organizational effectiveness
*
Collaborate with cross-functional teams to develop strategies for enhancing operational efficiency and productivity
Working Conditions/Physical Requirements
• Normal remote environment
• Webcam used to support telecommuting environment
• 5% travel
Disclaimer: Please note that, due to the current integration framework, this opportunity is currently available exclusively to employees of Altair and DISW. While there is a possibility that the position may be made available to all Siemens employees through a future external posting, this is not guaranteed. We appreciate your understanding and cooperation during this transitional period. This communication does not constitute a promise or guarantee of future employment opportunities beyond the current scope.
Why us?
Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software.
A collection of over 377,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow!
Siemens Software. Transform the Everyday with Us
#LI-PLM
#LI-HYBRID
Are you a digital-first growth marketer?
You will join a globally distributed team that's driving the future of marketing. We believe in people-first marketing and people-first work! We are looking for an experienced SaaS marketing professional to execute digital demand creation marketing at scale with global impact. Bringing your experience with the buyer's journey, engagement strategies, and execution, you'll immediately make an impact through a positive relationship with your peers, content marketing specialists, and a large team of B2B marketing professionals. You will work with regional teams and partners around the globe, so international marketing experience is helpful.
You think customer-first when you build digital experiences and journeys, digital advertising, email marketing automation, and more. You love to test, optimize, and try new tactics! You will be a key player in our efforts across content marketing, email nurturing, account-based marketing (ABM), social marketing, search marketing, and more. You possess both hands-on campaign execution and tools knowledge around nurture-based marketing and the analytical skills to optimize campaigns based on testing and ongoing results. You have an entrepreneurial approach and can both independently and collaboratively conceptualize campaign improvements
To be successful in this role, you should have experience in marketing software. Together, we will continually review campaign and program performance and results to ensure we exceed our team's targets. Your ability to execute and promote clear and valuable communications will help businesses find, adopt, expand, and renew their use of our rapidly growing Xcelerator portfolio.
Key Responsibilities:
*
Execute global digital media initiatives and communications, collaborating closely with local teams to ensure content resonance and localization meet regional preferences and needs.
*
Proficiently handle the execution of advanced marketing automation and email marketing components within campaigns, encompassing everything from scheduling to HTML email creation, and management within our marketing automation platform.
*
Lead the updating and optimization efforts of landing pages to ensure alignment with current best practices and to maximize conversion rates, leveraging data-driven insights and industry trends to drive continuous improvement.
*
Demonstrate adeptness in campaign setup, form and segment management, and email campaign reporting, with a keen eye for detail.
*
Experience in contact management, lead scoring, and CRM integration, particularly with Salesforce.com, is highly desirable.
*
Conduct regular A/B testing, measurement, and optimization efforts to drive a high volume of inquiries while maintaining quality standards.
*
Collaborate closely with cross-functional marketing teams to design and execute strategic campaigns aligned with business priorities, leveraging industry knowledge and key personas effectively.
*
Utilize online project management and communication tools such as Wrike and Teams within an Agile environment to streamline workflows and enhance collaboration.
*
Skillfully edit, optimize, and publish emails, incorporating images, links, and cutting-edge email best practices into our email marketing platform.
*
Collaborate with writers to refine email copy, ensuring compelling content that drives conversions and prompts strong calls to action, with a focus on engaging subject lines, headlines, and CTAs.
*
Generate insightful reports using data from various sources including Eloqua, and Google Analytics, to address specific business inquiries and assess marketing campaign effectiveness.
*
Take charge of creating, approving, and managing campaign tracking parameters, specifically UTMs, to accurately monitor campaign performance and attribution.
*
Optimize email content, including subject lines, headlines, and calls to action, in collaboration with derivative content writers, to enhance engagement and drive conversions.
*
Utilize best practices and data insights to refine email elements for maximum impact.
Education and Experience Requirements:
*
Bachelor's degree in Marketing or a related field.
*
The right person has 4+ years of successful experience across B2B digital and outbound marketing
*
Experience with UTMs and funnel optimization
*
Thorough knowledge of marketing automation principles and practices that involve nurturing both prospect and customers
*
Strong understanding of business-to-business marketing tactics, techniques, and strategies
*
Expertise in marketing automation platforms, e.g., Eloqua, Braze, Pardot, Marketo, etc.
*
Basic analytics capabilities familiar with different data collection and measurement techniques
*
Experience with Amplitude or Adobe Analytics a plus
*
Proficiency with web content management systems (Contentful would be a plus)
*
Strong knowledge of HTML code
*
Strong project management skills and the ability to manage multiple projects simultaneously
*
Strong process orientation: able to analyze requests, determine the scope, research options, recommend a solution, execute and measure project success
*
Lead or participate in cross-functional projects aimed at enhancing operational efficiency and organizational effectiveness
*
Collaborate with cross-functional teams to develop strategies for enhancing operational efficiency and productivity
Working Conditions/Physical Requirements
• Normal remote environment
• Webcam used to support telecommuting environment
• 5% travel
Disclaimer: Please note that, due to the current integration framework, this opportunity is currently available exclusively to employees of Altair and DISW. While there is a possibility that the position may be made available to all Siemens employees through a future external posting, this is not guaranteed. We appreciate your understanding and cooperation during this transitional period. This communication does not constitute a promise or guarantee of future employment opportunities beyond the current scope.
Why us?
Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software.
A collection of over 377,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow!
Siemens Software. Transform the Everyday with Us
#LI-PLM
#LI-HYBRID